REARS OF THE YEAR Miss Bum Bum contestants twerk it in raunchy street parade ahead of this year’s contest in Brazil

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The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets - Avenida Paulista - for the launch promotional race. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. Ref: SPL1331779 080816 Picture by: Leo Marinho / Splash News Splash News and Pictures Los Angeles: 310-821-2666 New York: 212-619-2666 London: 870-934-2666 [email protected]

IT’S a cheeky competition that does much more than judge models on face value.

The 27 finalists of Brazil’s Miss BumBum competition have strutted through the streets to publicise the upcoming contest, all vying to take out the title of having the best derriere.

There are 27 curvy competitors vying for the Miss BumBum title this year

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There are 27 curvy competitors vying for the Miss BumBum title this year
The women distracted traffic as they paraded through Brazil's streets to publicise the competition

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The women distracted traffic as they paraded through Brazil’s streets to publicise the competition
The women wore matching orange bikinis for the stunt

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The women wore matching orange bikinis for the stunt
The curvy competitors wore sashes that displayed which state they were representing

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The curvy competitors wore sashes that displayed which state they were representing
The women are competing for R$50,000 in prize money if they are crowned Miss BumBum

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The women are competing for R$50,000 in endorsements if they are crowned Miss BumBum
The women will be judged on the size and shape of their derriere in the stiff competition

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The women will be judged on the size and shape of their derriere in the stiff competition

The finalists, dressed in matching orange thongs, bikinis and sneakers, stopped traffic as they trotted down the street in their sashes.

The competition, which organisers have labelled as “the most hotly contested addition yet”, even includes a mother and daughter vying off for the title.

Behind the scenes shots show the girls stretching and warming up, as well as being much more friendly with each other than they will be as the hotly-contested competition goes on.

Many of the women stopped to kiss each other with some of the women even kissing their competition.

The cheeky competition is sure to distract some people from the Olympics being held in Rio
Feeling out the competition: the women were much friendlier than they would normally be when the competition heats up

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Feeling out the competition: the women were much friendlier than they would normally be when the competition heats up
One model even showed off doing the splits as the women strutted through the streets

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One model even showed off doing the splits as the women strutted through the streets
The models shared a kiss before the competition starts heating up

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The models shared a kiss before the competition starts heating up
Stopping traffic: the models were eager to show off their assets

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Stopping traffic: the models were eager to show off their assets
Two of the competitors are even mother and daughter with each of the 27 women vying for the top title

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Two of the competitors are even mother and daughter with each of the 27 women vying for the top title
Motorists forced to stop for the parade had little to complain about as the models showed what they were made of

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Motorists forced to stop for the parade had little to complain about as the models showed what they were made of
The women made sure photographs capture their best side

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The women made sure photographs capture their best side, often bending over to show off their bottoms
The women want to follow in the footsteps of Suzy Cortez, the winner of the 2015 Miss BumBum competition

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The women want to follow in the footsteps of Suzy Cortez, the winner of the 2015 Miss BumBum competition
Organisers have called the competition the most hotly contested yet

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Organisers have called the competition the most hotly contested yet

While many eyes will be on Brazil for the Olympic games, many wandering eyes are likely to be distracted by the Miss BumBum contest.

The contest has 27 contestants who represent the country’s different states with the winner receiving R$50,000 in endorsements.

The women often undergo strict diet and exercise regimes to achieve their desired derriere.

The 2015 was Suzy Cortez, who has labelled herself the “Queen of Curves” on social media.

The women are all vying to win the title of having Brazil's best butt

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The women are all vying to win the title of having Brazil’s best butt
The contestants ramped up their antics for the press with some women even kissing their competition

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The contestants ramped up their antics for the press with some women even kissing their competition
The women were delighted to line up to show off their assets

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The women were delighted to line up to show off their assets
The women each represent the country's different states

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The women each represent the country’s different states for the annual competition
The behind the scenes access shows the girls stretching and warming up - as well as being much more friendly than they will be as the famously hotly-contested competition goes on

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The behind the scenes access shows the girls stretching and warming up – as well as being much more friendly than they will be as the famously hotly-contested competition goes on
The winner will rocket to national fame thanks to the competition's popularity

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The winner will rocket to national fame thanks to the competition’s popularity
The women representing Para, Minas Gerais and Goias pose for photos

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The women representing Para, Minas Gerais and Goias pose for photos
The women joked around as they posed for photos, often stopping traffic as they sashayed their way through the streets

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The women joked around as they posed for photos, often stopping traffic as they sashayed their way through the streets
The representative for Amazonas region pouts for the camera in the lineup of competitors

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The representative for Amazonas region pouts for the camera in the lineup of competitors

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