IT’S a cheeky competition that does much more than judge models on face value.
The 27 finalists of Brazil’s Miss BumBum competition have strutted through the streets to publicise the upcoming contest, all vying to take out the title of having the best derriere.
The finalists, dressed in matching orange thongs, bikinis and sneakers, stopped traffic as they trotted down the street in their sashes.
The competition, which organisers have labelled as “the most hotly contested addition yet”, even includes a mother and daughter vying off for the title.
Behind the scenes shots show the girls stretching and warming up, as well as being much more friendly with each other than they will be as the hotly-contested competition goes on.
Many of the women stopped to kiss each other with some of the women even kissing their competition.
While many eyes will be on Brazil for the Olympic games, many wandering eyes are likely to be distracted by the Miss BumBum contest.
The contest has 27 contestants who represent the country’s different states with the winner receiving R$50,000 in endorsements.
The women often undergo strict diet and exercise regimes to achieve their desired derriere.
The 2015 was Suzy Cortez, who has labelled herself the “Queen of Curves” on social media.